Childline posters and campaigns
Download Childline posters
Download to share digitally or print and display our series of Childline posters so wherever children and young people are, they know how to contact Childline if they want to talk.
> See our range of posters
Childline campaigns
We run campaigns to:
- promote Childline to children and young people affected by specific issues
- raise awareness of young people’s experiences amongst the adults around them.
Our latest campaign - Race to a Milli
The Race to a Milli campaign, funded by Lidl GB, explores the mental health challenges that young people can face when using social media and being online.
In the campaign video, TikTok stars Makai Fray and Joe Leggett go head-to-head in a race to get one million “likes”. What they don’t know is that they are actually undergoing a digital stress test designed to challenge their resilience. As they come up against peer pressure, hateful comments and rage bait, Makai and Joe reflect on their own experiences navigating the mental health challenges of being online.
We’re asking professionals across the UK to share the video and start a conversation with young people about these important issues.
> Find out more about how you can support the campaign
Previous campaigns
Behind the Screen – sexually coerced extortion
Our Behind the Screen campaign put the spotlight on the sexually coerced extortion (sometimes called ‘sextortion’ ) of boys and men. It let them know it’s OK to reach out and that Childline is a place for them. Download the supporting guide (PDF) which covers what sexually coerced extortion is, how to spot it and how to support young people.
Day in the Lonely - loneliness
Our Day in the Lonely campaign raised awareness of how loneliness can affect a young person’s mental health and showed the different ways young people can get support from Childline – including emailing a counsellor and using moderated peer-to-peer message boards. This campaign was funded by our partner, Lidl GB.
The Full Story - child sexual exploitation
The Full Story campaign showed the impact of sexual exploitation and raised awareness of the confidential and non-judgemental support Childline offers, to help young people feel more in control. Download posters from this campaign on our poster page.
We All Feel It - mental health
Our We All Feel It campaign raised awareness of how some people, including boys, find it harder to talk about their mental health, and how Childline understands and can support them if they’re feeling alone.
Nobody is Normal - feeling different
Our Nobody is Normal campaign reminded young people who feel different that Childline is here for them if they feel left out or isolated. Download posters from this campaign on our poster page.